YumeTwins – October 2017 Review




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YumeTwins is a kawaii goods box shipped worldwide from Tokyo! Each box includes 6 to 8 cute licensed items from popular Japanese brands. They include a variety of things, like plushies, stationary, and squishies. They focus on curating a selection of unique and quality goods.

It’s probably been over a year since I received a YumeTwins box! Since then, I’ve moved to Yokohama, Japan, where my love of cute things has only intensified. I poked around their website for a while, and I was impressed with how cute and easy to navigate it was. I also liked the sense of community; they seem to like to share about their own team and their customers.

The box itself is sturdy with a cute purple and green design, including a cat pattern! The included insert tells you how to access the online zine. You simply go to the url and type in a password. You can check out past zines in their archive. They give you a detailed description of each item, including explaining any helpful cultural context. I can’t express how much I like that! So often Japanese boxes fail to explain what Japanese words mean, which is part of the fun!

Each month they do different contests on social media. They also have a referral promotion, where you can win one free box by referring three of your friends (who get $5 off their box as well). It’s worth keeping an eye on their social media too for promotions and contests!

This month’s box has 6 items with the theme “Magical Future.”

Hello Kitty Halloween Donut Squishy or Snoopy Woodstock Bread Squishy

I got the Woodstock squishy, which I love! Watching “It’s the Great Pumpkin, Charlie Brown” is one of our Halloween traditions. It’s soft, dense, and big enough to have a satisfying squish.

Cardcaptor Sakura Pillow Case

This 62cm x 43cm pillowcase comes in 3 different Cardcaptor Sakura designs. I’m not very familiar with this manga and anime series, but it has been recommended to me by friends. I like the magical girl style in general, and items like pillowcases are fun and practical.

Round Animal Kawaii Plushies

There are five possible animals for this round plushie: a cat, a dog, a hedgehog, a honey bee, or a lady bug. As a cat lady I was hoping for the cat, but they are all adorable. The toy is soft and well-made. My ladybug also has a heart for one of its spots, which is a cute detail. There’s also a bell inside this plush.

My Melody Memo Pad

My Melody is a popular Sanrio character, and she adorns this 10cm x 10cm notepad. I like having a stash of cute stationary, so this kawaii pastel design is a welcome addition.

Sumikko Gurashi or Rilakkuma Lanyard

Sumikko Gurashi and Rilakkuma are two of my favorite kawaii characters! I got a Korilakkuma lanyard. Rilakkuma is a very relaxed bear, but Korilakumma has the opposite personality. This lanyard says “Mischievous Days of Korilakkuma” and shows her in a bunny hat with strawberries (one of her favorite foods).

Kawaii “Higemanju” Cat Gamaguchi Pouch

The last item is a cat pouch from the brand Amuse. The pouch comes with a neck strap and a coin purse style metal clasp. The name “Higemanju” is explained in the online zine (yay!). “Hige” means beard and “manju” is a type of round Japanese sweet. So those words together describe the cute shape of the cat’s mouths and round body. I got the gray cat named “Gomao.” I think it’s a play on sesame seed, which is “goma.” He’s really cute, and I love his little grumpy-ish face! I see these cats in UFO catchers all the time, and I might just have to try to win him a friend…

Overall I was very happy with the YumeTwin’s October box! There was a good variety of items, all adorable and high quality. The Rilakkuma lanyard and Higemanjyu cat pouch were my favorites! This box definitely delivers for anyone who loves kawaii goods. I really like that there wasn’t any cheap filler, but instead a well-curated selection of licensed things. Plus, they include some practical items so you can have some cuteness in your day-to-day life.

If you’d like to subscribe, you can do so here. It’s $35 per month with free international shipping. The next month shipped out will be December. The theme for December is “Cozy Holiday,” which sounds awesome.

PR Sample. All opinions are my own, and no compensation was received. Affiliate links are in this review.



Sara loves all things cats, snacks, and video games. She lives in Yokohama, Japan with her husband. Sara has her B.S in Women and Gender Studies and currently teaches English. Japanese snack and kawaii boxes are her favorite, along with anything nerdy, cute, and/or edible.

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